Metamorphosis Partners is dedicated to the creation, incubation and acceleration of products and businesses in the $80+ billion pet industry focused on the consumer. Our highly experienced in-house management team, deep network of advisors and commitment to cultivating and partnering with entrepreneurs makes us uniquely capable of building, growing and operating innovative businesses that scale rapidly and run efficiently.

GREAT PET MEDIA

Full service media agency focused exclusively on the pet industry – activating, engaging and building tools to reach pet parents

THE ANXIOUS PET

Helping pet parents navigate the world of supplements & treats to better their dogs health

PET TRAVEL

Platform to help pet parents navigate the challenges and discover the joys of traveling with their pet

INCUBATION LAB

Team of innovators launching new concepts and experiments to drive exponential value

The pet industry is a large and growing recession-resistant market with emerging trends in a variety of areas

Our team ruthlessly ‘sniffs out’ the best opportunities where our platform and personnel give us an unfair advantage and opportunity to supercharge growth and ROI.

Brock Weatherup

CEO

Nico Chereque

GM, Great Pet Media

Liz Strohen

GM, The Anxious Pet

Nick Rosenthal

Head of Product &  Incubation

Wendy Toth

Head of Content & Engagement

Michael Crossey

Corporate Counsel & Strategy

Nick Pirlis

Head of Media

Fernando Pascua

Advisor

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